Brazil represents a huge market full of potential clients for EU companies that are willing to go international. The EU’s 8th trading partner provides reasonable standards of protection for IPRs, but still has many worth knowing particularities to be noted by entrepreneurs if they want to succeed and use IP as a profitable business tool. The webinar ‘IPR for EU SMEs in Brazil’ aims to give an overview about the current situation as regards Intellectual Property Rights and Innovation as well as to provide practical information about the registration and enforcement of the main IPRs in Brazil.SMEs will also be provided expert tips and watch-outs to bear in mind when entering the Latin-American country.Moreover, any queries that the EU companies might have, shall be answered by the experts during the training session
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